The Jungle Roost
English-language Meta campaign strategy for a Costa Rica property targeting the English- speaking market: premium segmentation by traveler profile and high-precision seasonal calendar.
The Challenge
The Jungle Roost needed to maximize occupancy during very specific availability windows by attracting English-speaking tourists from the US, Canada and Europe. Their guest profile was diverse — families, groups and the LGBTQ+ community aged 30 to 70 — requiring differentiated creatives and messages per audience, with launches precisely synchronized to availability dates.
Our Solution
We designed and executed Meta campaigns in English with differentiated audience segmentation and creatives adapted to each profile. Click-to-WhatsApp ads generate immediate direct contact with the host, reducing friction in the inquiry process. Seasonal calendar planning and control ran on Platform 339: the Campaigns module documented each cycle with exact dates, audiences and budget, and Automations handled alerting the team before each activation date, guaranteeing zero delays in seasonal launches.