The first step is to understand where we are, where we want to go, what resources we have to achieve it and what would be the most efficient method to act.

This is the planning and action stage. The first step will undoubtedly be to optimize what exists, the second will be to create what is necessary. Finally, we will have to put the entire mechanism into operation.

Perhaps the most important stage, this is where statistics and creativity come into play, two elements that, when combined with the strategy, will result in the key to adjust what is necessary and fulfill our objectives.