Spa Holis
Digital identity redesign and content strategy for a 30+ year holistic wellness center in Costa Rica: new website with Platform 339, redesigned social media and a complete bank of 53 graphic pieces.
The Challenge
Holis Wellness Center had accumulated over three decades of recognition in Manuel Antonio, Costa Rica, but its digital presence wasn't at the level of that track record. The outdated visual identity didn't convey the premium positioning of its services (spa, movement, retreats and experiences), and inquiry and booking management arrived dispersed with no system to effectively follow up on each prospect.
Our Solution
We executed a comprehensive digital identity redesign: new aesthetic applied to Instagram and Facebook from scratch, and a new website architecture (Spa, Studio, Retreats, Experiences, Gifts, FAQ) with Platform 339 integrated to centralize inquiry and booking capture. Every site form feeds directly into the panel's CRM, where the team follows up on each prospect without losing context between sessions. We produced a bank of 53 ad pieces organized by service line, launched Meta campaigns targeting the international wellness traveler and activated a 10% OFF campaign to strengthen the direct booking channel.