Easy Going CR
Complete web platform migration and redesign for a Costa Rica inbound tourism operator: new architecture with integrated Platform 339, reorganized catalog and centralized inquiry capture channel.
The Challenge
Easy Going CR operated with a legacy website that limited their growth: difficult to maintain, with no real lead capture capability and a content structure that didn't do justice to the depth of their tourism offering. Migrating content without losing it, modernizing the experience and equipping the team with tools to manage incoming inquiries were the three fronts to resolve simultaneously.
Our Solution
We developed a new platform with a proprietary admin panel that returns full content control to the team, and integrated Platform 339 to close the capture cycle: site forms feed directly into the CRM, the Pipeline organizes the follow-up of each inquiry and the Content module allows the team to update the experience catalog autonomously without relying on external development. We migrated and reorganized all existing content, corrected catalog errors and the platform was left ready for publication on the original domain.