Alma Vida Hotel
360° marketing strategy for a boutique hotel in Costa Rica: premium positioning, proprietary booking engine built on Platform 339, performance campaigns and bilingual content production.
The Challenge
Alma Vida Hotel competed in Costa Rica's premium tourism segment with a heavy OTA dependency that eroded margins and limited direct guest contact. The challenge was twofold: building a proprietary booking channel to reduce that dependency while sustaining a high-level digital presence in two languages capable of competing with larger chains and platforms.
Our Solution
We developed and implemented Platform 339 directly on the hotel's website, turning it into the property's proprietary booking engine. Through its native automations, the platform synchronizes availability and rates in real time with ORBE/Beds24, removing friction from the booking process and cutting intermediary dependency. Built on this infrastructure, we deployed a bilingual content strategy (4 reels/month + posts + stories), permanent Meta Ads and Google Ads campaigns with continuous A/B testing, and an 8-article monthly SEO blog for organic traffic capture. The permanent "10% OFF direct booking" campaign reinforces the proprietary channel and improves margin per booking month after month.