A brand in great growth. Kaya quickly positioned itself in the market thanks to its ecommerce business model that we have been able to promote through advertising actions in Google Ads and Meta Ads leading directly to the conversion in the ecommerce generated in Tienda Nube.

As in most high-performance projects, the focus remains on the optimization of advertising investment, seeking to maximize ROI. In this case we are focused on the increase of the average ticket through the testing of alternative audiences and upselling and cross selling actions + email marketing campaigns.

The fluidity of the funnel is essential to ensure the high performance of the budget, so when we talk about funnel optimization, we talk about funnel conversion percentage.